Graphic Designer / Marketing Specialist
Provide and coordinate effective design solutions for all Van Beek Companies’ marketing and communication materials including but not limited to: corporate identity pieces, communication literature, advertising, and email/web marketing. Design product packaging for new products and updates for existing ones as directed by management. Recommend cost effective formats and innovative graphic options to maximize impact. Work across the company segments to help effectively tell segment specific stories while creating concepts and designs consistent with the overall company image.
Essential Job Responsibilities
1. Corporate Communications & Literature
Learn to understand company technology and help tell the product story. Provide detailed and accurate estimates for all marketing graphics based on print specifications. Source and procure suppliers of paper, printing, photography, web and related services. Manage in-house and external printing needs.
Supply Specific Communication Pieces
i. Sales Literature (Product Sheets, Catalogs, Brochures, Special Offers, etc.) – Design workable product sheets, catalogs, brochures, and special offer sheets keeping track of inventories and reorder schedules.
ii. Direct Mail, etc. – Design creative direct mail and/or other projects included in the marketing plan.
iii. Advertising – Design advertising for industry trade journals, distributor publications, distributor internet exposure, with marketing and ensure consistency of materials. Coordinate insertion orders and supply materials by deadline for all advertising contracted for.
iv. Trade Show Graphics – Offer creative suggestions and provide graphics for tradeshows. Work with sales assistant to complete jobs in time for delivery to shows.
v. Corporate Identity – Be sure that anything bearing a Van Beek Company logo is consistent in representation to the market.
2. Internet Presentation & Updates
Help tell the story, while building all necessary elements for professional internet presentation of the Van Beek Companies. This would include web page development and updates, activity reports, etc. Design and coordinate effective e-blasts and maintain social media.
3. Packaging / Labels
Responsible for creative design direction for the purpose of product development and packaging for new and existing products as directed by management. Responsible to assign and include bar codes on appropriate products. Provide creative leadership, identify trends and communicate them to the product development team. Responsible to source and procure unique packaging options for consideration on new products being introduced to the market. Maintain consistency of brand identity when developing any label or package. Conduct press checks and other quality control functions as needed.
4. Marketing Plan
Coordinate projects so they are completed according to the timeline.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of knowledge, skill, and ability required.
Education, Reasoning Ability & Experience
Bachelor’s Degree in Graphic / Web Design or related field with courses in Drawing Illustration, Design, Journalism, Marketing.
Experience working with Apple products
1-2 years’ experience in graphic / web design preferred.
Communication and Language Skills
Conveys thoughts clearly and concisely, both verbally and in writing.
Capacity to effectively present information in one-on-one, and group situations.
Displays contagious enthusiasm for objectives, tasks and people.
Positively affects the commitment of others.
Other Skills & Abilities
1. Programs such as Indesign, Photoshop, Illustrator, Dreamweaver, and PowerPoint.
2. Basic mathematics
3. Ability to train, teach and motivate;
4. Interpersonal and organizational skills
5. Be a team player.
Travel & Other Requirements
This position does require some overnight travel for tradeshows and training
Adhere to company manuals and employee handbook.
Must be able to occasionally lift and/or move up to 50 pounds. Required to sit and use computer, handle paperwork, also to stand and use hands and fingers to grasp and hold objects, tools and/or controls, likewise reach with arms and hands. The employee is also, at times, exposed to fumes and or airborne particulates.
This position does not include supervisory responsibilities.