General Responsibility Statement
The Marketing Manager is responsible for leading the Marketing team in efforts of brand development, awareness, and recognition within the marketplace and spaces where Van Beek desires to place, promote, and sell our products. The primary functions of this role will include activities that build the Van Beek brand, tell our unique story, and provide innovative marketing solutions that grow Van Beek presence and awareness in the marketplace.
Essential Job Responsibilities
The essential job responsibilities consist of the following:
a. Develop an Annual Marketing Plan with execution timelines with the VP of Sales/Marketing/Business Development.
b. Lead the internal Marketing team utilizing proven leadership skills combined with an ability to provide excellent performance management, critical feedback, innovative insights, and daily direction.
c. Build strategic relationships and partner with key industry players, agencies, and vendors.
d. Work without direct supervision.
a. Develop strategies and tactics that communicate across several platforms the Van Beek product line with the result of driving more customer traffic.
b. Deploy successful marketing campaigns and own their implementation from ideation to execution.
c. Experiment with a variety of organic and paid acquisition channels – content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis, and much more.
d. Measure and report performance of marketing campaigns, gain insight, and assess against goals.
e. Oversee the production of valuable and engaging content for our website, literature, packaging, labeling, and other media that presents out products to attract and convert our target groups.
3. Other Duties
a. This position shall support its manager and shall ensure that all department members are cross trained on the position responsibilities.
b. Willing to receive input and direction from all members of the Executive team.
c. Conduct other duties and responsibilities as requested by management, including assisting in production lines.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of knowledge, skill, and ability required.
Education, Reasoning Ability & Experience
A Bachelor of Arts in Marketing in preferred or a minimum of 8 years of marketing experience or equivalent combination of education and/or experience. Five or more years of experience in a management role responsible for marketing functions, developing and implementing successful strategic plans, forecasting, budgets, digital marketing, etc.
The ability to apply commonsense understanding to carry out instructions furnished in written, oral or diagram form. Ability to deal with problems involving several concrete variables.
Critical thinking and logical reasoning skills, including problem solving, troubleshooting and decision making.
Communication and Language Skills
Highly effective communicator possessing the ability to listen with the intent to fully understand, and to articulate strong reasoning and potential solutions.
Possess a creative and imaginative approach to branding and marketing that can be applied to common sense business practices.
Capacity to effectively present information in one-on-one, and group situations.
Conveys thoughts clearly and concisely, both verbally and in writing. Ability to write complex correspondence.
Maintain professionalism in the way they communicate, refraining from foul language, and inappropriate language.
Other Skills & Abilities
1. Attention to detail.
2. Ability to prioritize and meet deadlines.
3. Ability to train, teach and motivate.
4. Interpersonal and organizational skills.
5. Proficient in Microsoft Office, Adobe Suite or comparable software, WordPress.
6. Enthusiasm for objectives, tasks, and people.
7. Be a team player.
This position does require some overnight travel.
Must be able to frequently lift and/or move up to 50 pounds. Required to sit and use computer, handle paperwork, also to stand and use hands and fingers to grasp and hold objects, tools and/or controls, likewise reach with arms and hands. The employee is also, at times, exposed to fumes and or airborne particulates.
This position does include supervisory responsibilities.